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This web site states the following, "Our goal is to raise happy, healthy goats and to create cheese of exceptional quality for the local community." We noticed that the web site also said " A little slide show of Jollity Farm." It also said " Where can I buy Jollity Farm Cheese? Award Winning Farmstead Cheese. What makes Jollity Farm Cheese so special? It is truly a Farmstead cheese. Farmstead cheese is produced from the milk collected on the same farm where the cheese is produced. As a result, the cheeses produced often have unique flavors owing to the farms local terroir." The header had goats as the highest ranking optimized keyword. It is followed by cheese, farmstead, and handcrafted which isn't as ranked as highly as goats. The next words jollityfarm.net uses is el dorado county. farm tours was included and will not be seen by web crawlers.